For solo founders who aren't sure what to build yet
Turn a fuzzy idea into a
clear, testable brief.
Answer four guided prompts about your customer, their problem, and your idea. We'll help you shape it into a one-page brief with concrete next steps — no signup, nothing sent anywhere.
Step 1
Target customer
Who exactly are you trying to help?
Step 2
Painful situation
What painful situation do they face today?
Step 3
Desired outcome
What outcome do they actually want instead?
Step 4
Proposed solution
What's your initial idea for solving this?
What you'll walk away with
- ✓ An editable one-page brief: problem, customer, value, solution
- ✓ A confidence checklist to spot the shakiest assumptions
- ✓ Three concrete actions to validate the idea this week
- ✓ A copy or download you can share, with nothing stored beyond your browser
Everything you enter stays in this browser's local storage. Nothing is sent to a server, and there's no account to lose access to.